Privacy Policy

1. Introduction: Our Commitment to Your Privacy

At I PROTECT YOU LLC (www.iprotectyou.org), located in Loganville, Gwinnett County, Georgia, your privacy is not just a policy; it's a fundamental principle. Guided by the integrity found in Proverbs 11:1, we are deeply committed to protecting the personal information you entrust to us. This Privacy Policy outlines how we collect, use, and safeguard your data, ensuring that your journey to empowering you to protect what matters most is built on a foundation of trust and respect for your privacy.

This policy applies to all information collected through our website, quizzes, contact forms, and any direct communications with Willie R. Smith, the sole licensed insurance broker and operator of I PROTECT YOU LLC.

2. Information We Collect

To provide you with personalized and effective life insurance solutions, we collect information that falls into the following categories:

  • Personal Identification Information:
    • Name
    • Email Address
    • Phone Number
    • Physical Address (including street, city, state, zip code)
    • Date of Birth
    • Gender
  • Financial Information:
    • Estimated Annual Household Income
    • Information about outstanding debts (e.g., mortgage, loans)
    • Details about future financial obligations (e.g., college tuition, retirement planning)
  • Health Information:
    • Responses to basic health questions asked in our quizzes or forms (e.g., tobacco use, history of certain medical conditions). This information is used for preliminary underwriting guidance to determine potential product eligibility.
  • Website Usage Data:
    • IP address
    • Browser type and version
    • Pages visited on our site
    • Time spent on pages
    • Referring website addresses
    • Device type (desktop, mobile, tablet)

How We Collect Information:

We collect information directly from you when you:

  • Fill out forms on our website (e.g., "Get Your Free Quote," "Connect with Willie").
  • Complete our interactive quizzes (e.g., "Your Personalized Life Insurance Needs Assessment").
  • Communicate with Willie R. Smith directly via phone, email, or other means.
  • Interact with our website through cookies and similar tracking technologies (see Section 6).

3. How We Use Your Information

The information we collect is used exclusively by Willie R. Smith for the following purposes:

  • To Provide Personalized Services: To understand your specific life insurance needs, generate accurate quotes, and recommend the most suitable policy types (Whole Life, Universal Life/IUL, Final Expense, Term Life).
  • To Communicate with You: To respond to your inquiries, provide updates on your quote or application, and schedule consultations.
  • To Process Applications: To assist you in completing and submitting life insurance applications to reputable insurance carriers.
  • To Improve Our Website and Services: To analyze website usage patterns, identify areas for improvement, and enhance your user experience.
  • For Compliance: To ensure adherence to all applicable laws and regulations, including the Telephone Consumer Protection Act (TCPA).

4. How We Do Not Share or Sell Your Information

This is a cornerstone of our privacy commitment.

I PROTECT YOU LLC / www.iprotectyou.org will never share, sell, rent, lease, or otherwise distribute your personal information to any third parties for their independent marketing, advertising, or any other commercial purposes.

Your data is treated with the utmost confidentiality. Only Willie R. Smith (NPN: 21159893), the sole licensed broker and operator of I PROTECT YOU LLC, has direct access to the information you provide. This ensures that your sensitive personal, financial, and health data remains within our secure control and is used strictly to serve your life insurance needs as outlined in this policy. Willie R. Smith is licensed in GA, TX, SC, OH, VA, NM, AZ, CA, WA, and is solely responsible for handling your information and providing your insurance guidance.

5. TCPA Compliance and Communication Preferences

By submitting your contact information (including phone number) through our website, you provide your express written consent for Willie R. Smith of I PROTECT YOU LLC to contact you. This contact may include:

  • Phone calls (including calls made using automated dialing systems, prerecorded messages, or artificial voice technology).
  • Text messages (SMS/MMS).
  • Email communications.

These communications will be solely for the purpose of discussing your life insurance needs, providing quotes, assisting with applications, and offering related information. Your consent is not required as a condition of purchasing any goods or services.

Your Right to Opt-Out: You have complete control over your communication preferences. You can revoke this consent at any time.

  • To stop receiving text messages, simply reply "STOP" to any text message you receive from us.
  • To opt-out of phone calls or emails, please notify us directly by calling Willie R. Smith at 770-708-8271 or emailing wsmith@iprotectyou.org.

Your request will be honored promptly, and we will cease the specified communications. Message and data rates may apply for text messages.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies (like Google Analytics) to enhance your browsing experience, analyze site traffic, and understand user behavior.

  • Cookies are small data files stored on your device. They help us remember your preferences and provide a more personalized experience.
  • Analytics tools help us understand how visitors interact with our website, which pages are most popular, and where improvements can be made. This data is aggregated and anonymized where possible.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

7. Data Security

We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure Socket Layer (SSL) technology for data encryption during transmission.
  • Secure server environments.
  • Restricted access to personal data, limited strictly to Willie R. Smith.
  • Regular security audits and updates.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

8. Your Data Protection Rights

Under applicable laws, you have certain rights regarding your personal data:

  • The Right to Access: You have the right to request copies of your personal data that we hold.
  • The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.1
  • The Right to Erasure: You have the right to request that we erase your 2personal data, under certain conditions.
  • The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. To exercise any of these rights, please contact Willie R. Smith using the contact details provided in Section 10.

9. Third-Party Links

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please do not hesitate to contact Willie R. Smith:

I PROTECT YOU LLC

Broker: Willie R. Smith

National Producer Number (NPN): 21159893

Licensed In: GA, TX, SC, OH, VA, NM, AZ, CA, WA

Phone: 770-708-8271

Email: wsmith@iprotectyou.org

Address: 1651 Ewing Farm Dr., Loganville, GA

Website: www.iprotectyou.org

Last Updated: July 11, 2025

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